The diamond festival, the Nakshatra Utsav 2005 has been launched by the Diamond Trading Company (DTC) and will continue till the end of this month.  
 
The Nakshatra Utsav celebrates beauty, mystery, magic and the aura of all constellations. .In addition, the Utsav introduces 12 new designs especially for all Nakshatra buyers.

As part of the Utsav, a new television commercial is on air. The company's brand ambassador Aishwarya Rai invites viewers to attend the Utsav, saying, “‘Aap Nakshatra Utsav mein aa rahe hain na?”  
 
The Nakshatra Utsav has over 150 retailers in 40 cities participating. Visitors have a chance to win gifts. The first 10 customers who walk into a store and shop for Nakshatra jewellery worth Rs 30,000 stand to win gorgeous, designer sarees. These have been specially designed, blending the Nakshatra colours and essence.

Rai says, “There is a kind of depth to a diamond which no other stone has. Diamonds are classy yet simple -- and the statement they make is one of dignity and grace. No woman can resist the combination of permanence, feminity and elegance.” 
 
DTC markleting dierctor India Cherie Tandon Saldanha said, “We are pleased to announce the Nakshatra Utsav, which will showcase a variety of designs of our exquisite Nakshatra diamond jewellery.Women no longer have to wait for the festive season to avail of exciting offers on purchase of Nakshatra diamond jewellery. This is an opportunity for them to indulge in choosing from the wide range of Nakshatra styles.”

The earlier mkentioned 12 pieces, crafted extensively for the Utsav, tell a story of celestial celebration. The collection consisting of rings, earrings, necklaces, pendants and more, comprise a circle of five to nine diamonds that sparkle like the stars and capture exquisitely the mystery, magic and aura of the constellations above.

Evoking images of the cosmos, of beauty and radiance, the designs range from the traditional to the ultra-modern. The designs are classic yet contemporary and have the Certificate of Authencity and the Nakshatra Mark Hologram.