One moment she is at the Cannes Film Festival ‘declaring the festival open’, the very next moment one sees her on the cover of ‘Time’ magazine or a Russian journal, look further and she is seen ‘charming her way’ through the Oprah Winfrey show.

Her recent films in India like Kyon, Ho Gaya Na , Raincoat and Shabd may have met with a lukewarm response in India, but ‘beyond the seven seas’ in Hollywood, Aishwarya Rai is well and truly the "cynosure of all eyes".

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A look at her Hollywood projects would bear testimony to her ‘firmly entrenched’ presence on the International cinematic arena.

For, within a short period since she made her foray in the West with Gurinder Chaddha’s Bride and Prejudice , which co-starred her with New Zealand actor Martin Henderson , Ash has managed to bag a host of Hollywood projects, many of them starring big names like Meryl Streep, Brandon Fraser, Keenu Reeves, Dylan McDermott and Michael Douglas.

On present count, Ash is said to have more than ten Hollywood projects in hand the notable ones being the Meryl Streep-starrer ‘Chaos’ being directed by Coline Serreau, British Director Barton Randall’s ''I know a Place'', Michael Douglas’ ‘Racing the Monsoon’, Jagmohan Mundhra’s ‘Provoked’, Gurinder Chaddha’s ‘Mistress of Spices’ and Director Doug Prochilo’s ‘Dot Or Feather’.

Trade sources also say that director Shekhar Kapoor has approached Ash and Hollywood superstar Brad Pitt for his forthcoming movie on the life of Lord Buddha.

Ash is also said to under active consideration for role in a Hollywood project, ‘Mr. Surprises’, a film which will pit her against top stars Keenu Reeves and Jude Law. Also on the cards is Rolland Joffe’s much-delayed ‘Singularity’ (earlier named ‘Invaders’) where Ash features alongside Vivek Oberoi and British actor Brandon Fraser.

Besides, Ash will also play a key role in a forthcoming English film ‘Windfall’, based on the infamous Union Carbide gas leakage, as well as a Hollywood-Bollywood joint venture ‘Heart of India’, to be made in English as well as Hindi.

Touted as India’s first I Max film, ‘Heart of India’, titled ‘Taj Mahal’ in Hindi, has Ash playing the role of Mumtaz. The film is being produced and directed by renowned filmmaker Ganapathy Bharat Bala.

Further underscoring her presence in Hollywood is her appearance on a host of television shows in the West like the David Lettermann show, the Jay Leno Show and, most recently, the Oprah Winfrey Show.